The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #12: Lisa Levey – Real Housewives, Real Hours, and Finding Stories in the Otherhood
Lisa Levey, a veteran reality TV producer and editor who’s worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of...
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Track #11: James Grixoni – Everyone is a Marketer, Except When David Lynch is Casting
James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career,...
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Track #10: Susan Wenograd – From Circuit City to Candle Empire, Bad Pitches and Creative Survival
Susan Wenograd has seen it all in paid media, from the Circuit City era to today’s complex digital landscape. As Sr. Director of Paid Media at Mixtape Digital, she’s managed...
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Track #9: Audrey Finney – Navigating the Unseen Challenges in Event Marketing
Audrey Finney ran Hero Conf, a paid media conference, for years before trading digital marketing for Memphis barbecue, craft beer, and Social Cantina. Now she owns 10+ restaurants through Finney...
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Track #8: Megan Maguire – Embracing the Chaos in Agency Life and Entrepreneurship
Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. “Probably crazy,” she admits. But also? No regrets. We talk about the...
