The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #29: Chris Andrew – Dismantling the Fallacy of Playing It Safe
When consumers outsource web browsing to AI agents, your website is no longer being read primarily by humans. Chris Andrew, founder of Scrunch and now VP at Sitecore, sits down...
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Track #28: Mark Cross – From Windowless Call Centers to 100k Followers
If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP...
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Track #27: Connor Hitchcock – Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth
Homefield Apparel CEO and co-founder Connor Hitchcock sits down with Tom Hootman right as college football season kicks into high gear. From packing orders by hand in 2017 to building...
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Track #26: Marc Bitanga – Beyond the Funnel: Why Business is Personal and Trust Beats Data
Most marketers spend their entire careers in one lane. Marc Bitanga, founder at Persuasive and former Director of Growth at Hootsuite, has hit for the cycle. Having worked in-house during...
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Track #25: Rachel Elsts Downey – Facts Over Feelings, Guest Experience, and Why You Don’t Have to Prove Shit
When you produce between 1,500 and 2,000 podcast episodes every month, you learn pretty quickly what works and what is complete noise. Rachel Elsts Downey, founder and CEO of B2B...
