The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #22: Dr. Mansur Khamitov – The Bubble of Optimism: Why Consumers Care Less About Your Brand Than You Think
We love to treat our own brands like they are the center of the universe. But according to Dr. Mansur Khamitov, Assistant Professor of Marketing at the Indiana University Kelley...
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Track #21: Brant Moriarity – Why “Button-Pushing” is Dead: Training the Next Generation of Decision Makers
Every business student who has marched through Indiana University since 1967 knows K201, the legendary Computers in Business course. But the era of simple software shortcuts is officially over. Brant...
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Track #20: Renia Carsillo – Why “No” is a Growth Strategy
In an industry obsessed with the “business of yes,” Renia Carsillo has spent 20 years building a firm based on the power of the right fit. A former Assistant VP...
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Track #19: Dagan Thogerson – Why Being a “Good Hang” is Just As Important As Your Chops
Dagan Thogerson has played over 2,000 shows in his career, including 15 years behind the kit for the legendary indie-rock band Murder by Death. He joins Tom to peel back...
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Track #18: Lindsay McGuire – Why “I’ve Worked Too Hard for This” Is the Wrong Reason to Stay
Lindsay McGuire was a SaaS powerhouse, a director-level “titan” in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss...
