The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #24: Heidi Henderson – How Mentorship and Critical Thinking Support Job Security in a Quickly Evolving AI Era
It is easy to scroll through LinkedIn and convince yourself that every executive has it completely figured out. But according to Heidi Henderson, Chief Marketing Officer at Engineered Tax Services...
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Track #23: Akvile DeFazio – Fast-Tracking Next Gen Marketers: Ditching Hype for Real Mentorship
Paid social moves fast, but the traditional ways of training the people who run the accounts are broken. Akvile DeFazio, Founder of Akvertise and creator of the Social Ad AKademy,...
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Track #22: Dr. Mansur Khamitov – The Bubble of Optimism: Why Consumers Care Less About Your Brand Than You Think
We love to treat our own brands like they are the center of the universe. But according to Dr. Mansur Khamitov, Assistant Professor of Marketing at the Indiana University Kelley...
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Track #21: Brant Moriarity – Why “Button-Pushing” is Dead: Training the Next Generation of Decision Makers
Every business student who has marched through Indiana University since 1967 knows K201, the legendary Computers in Business course. But the era of simple software shortcuts is officially over. Brant...
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Track #20: Renia Carsillo – Why “No” is a Growth Strategy
In an industry obsessed with the “business of yes,” Renia Carsillo has spent 20 years building a firm based on the power of the right fit. A former Assistant VP...
