The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #28: Mark Cross – From Windowless Call Centers to 100k Followers
If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP...
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Track #27: Connor Hitchcock – Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth
Homefield Apparel CEO and co-founder Connor Hitchcock sits down with Tom Hootman right as college football season kicks into high gear. From packing orders by hand in 2017 to building...
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Track #26: Marc Bitanga – Beyond the Funnel: Why Business is Personal and Trust Beats Data
Most marketers spend their entire careers in one lane. Marc Bitanga, founder at Persuasive and former Director of Growth at Hootsuite, has hit for the cycle. Having worked in-house during...
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Track #25: Rachel Elsts Downey – Facts Over Feelings, Guest Experience, and Why You Don’t Have to Prove Shit
When you produce between 1,500 and 2,000 podcast episodes every month, you learn pretty quickly what works and what is complete noise. Rachel Elsts Downey, founder and CEO of B2B...
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Track #24: Heidi Henderson – How Mentorship and Critical Thinking Support Job Security in a Quickly Evolving AI Era
It is easy to scroll through LinkedIn and convince yourself that every executive has it completely figured out. But according to Heidi Henderson, Chief Marketing Officer at Engineered Tax Services...
