The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Episodes
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Track #18: Lindsay McGuire – Why “I’ve Worked Too Hard for This” Is the Wrong Reason to Stay
Lindsay McGuire was a SaaS powerhouse, a director-level “titan” in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss...
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Track #17: Rebecca Fleetwood Hession – Why “Same” Feels “Safe” And How Your Brain Fights Change At Work
Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins...
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Track #16: Noah & Madison – Breaking into Agency Life and the Reality of Your First Marketing Role
What does the first year of a marketing career actually look like? Madison Stiles and Noah Burlingame join Tom to peel back the curtain on the transition from Indiana University...
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Track #15: Araceli Gomez-Aldana – Why You Need to Throw Away Your Career Vision Board
Every afternoon at 3:00 p.m., the clock resets for Araceli Gomez-Aldana. A veteran journalist and reporter at WBEZ, Araceli joins Tom to discuss the “Groundhog Day” reality of the news...
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Track #14: Sophie Hunter – World Number One at Catastrophizing: How to Overthink Everything and Succeed Anyway
Sophie Hunter is the founder of Sorella Creative and a social media strategist who’s worked in fast fashion and now thrives as a freelancer. She joins us to talk about...
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Track #13: Brian Talbot – From Radio Sales to Fractional CMO (The Power of Authenticity)
Brian Talbot’s career is a masterclass in flexibility: from trying to be a “radio god” and selling ad time to becoming a voiceover artist and now a high-level Fractional CMO....
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Track #12: Lisa Levey – Real Housewives, Real Hours, and Finding Stories in the Otherhood
Lisa Levey, a veteran reality TV producer and editor who’s worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of...
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Track #11: James Grixoni – Everyone is a Marketer, Except When David Lynch is Casting
James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career,...
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Track #10: Susan Wenograd – From Circuit City to Candle Empire, Bad Pitches and Creative Survival
Susan Wenograd has seen it all in paid media, from the Circuit City era to today’s complex digital landscape. As Sr. Director of Paid Media at Mixtape Digital, she’s managed...
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Track #9: Audrey Finney – Navigating the Unseen Challenges in Event Marketing
Audrey Finney ran Hero Conf, a paid media conference, for years before trading digital marketing for Memphis barbecue, craft beer, and Social Cantina. Now she owns 10+ restaurants through Finney...
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Track #8: Megan Maguire – Embracing the Chaos in Agency Life and Entrepreneurship
Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. “Probably crazy,” she admits. But also? No regrets. We talk about the...
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Track #7: Aaron Levy – Altruism at Work, Killer Employees with Restaurant Experience, and Building Bonds in the Trenches
On this week’s episode, Tom sits down with Aaron Levy to dive into the messy, human side of agency life that nobody talks about at conferences. They explore: Aaron’s career...
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Track #6: Dean Turner: How To Ditch Perfectionism and Build a Massive Following With Consistency
On this week’s episode, Tom and Dean discuss how Dean built his online personal training business, Dean Turner Training, from the ground up, one tweet at a time. They chat...
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Track #5: Kayla Kurtz (Part 2) – How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
(Make sure you start with Part 1!)In this two-part episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching...
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Track #1: Jeff Allen – From 12-Year Insider to Day One Outsider
Jeff Allen, CEO at OuterBox, gets real about the messy truth of leadership transitions—the trust you have to rebuild from scratch, the pitches that go sideways in unexpected ways, and...
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Track #2: Kent Zimmerman – What Your Prospect Is Really Thinking During Your Agency’s Pitch
In this no-holds-barred episode, Kent Zimmerman and Tom Hootman dive deep into the gritty realities of the retail world. From the rise and fall of malls to the chaotic dance...
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Track #3: Jeff Perkins – Why Your LinkedIn Profile Shouldn’t Read Like Your Resume
In this episode, Tom sits down with Jeff Perkins, CEO of Soundstripe, to talk about gaming LinkedIn to escape career purgatory. Jeff shares how changing his title from “Marketing Manager”...
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Track #4: Kayla Kurtz (Part 1) – How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
In this episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her...