The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Episodes
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Track #28: Mark Cross – From Windowless Call Centers to 100k Followers
If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP...
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Track #27: Connor Hitchcock – Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth
Homefield Apparel CEO and co-founder Connor Hitchcock sits down with Tom Hootman right as college football season kicks into high gear. From packing orders by hand in 2017 to building...
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Track #26: Marc Bitanga – Beyond the Funnel: Why Business is Personal and Trust Beats Data
Most marketers spend their entire careers in one lane. Marc Bitanga, founder at Persuasive and former Director of Growth at Hootsuite, has hit for the cycle. Having worked in-house during...
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Track #25: Rachel Elsts Downey – Facts Over Feelings, Guest Experience, and Why You Don’t Have to Prove Shit
When you produce between 1,500 and 2,000 podcast episodes every month, you learn pretty quickly what works and what is complete noise. Rachel Elsts Downey, founder and CEO of B2B...
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Track #24: Heidi Henderson – How Mentorship and Critical Thinking Support Job Security in a Quickly Evolving AI Era
It is easy to scroll through LinkedIn and convince yourself that every executive has it completely figured out. But according to Heidi Henderson, Chief Marketing Officer at Engineered Tax Services...
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Track #23: Akvile DeFazio – Fast-Tracking Next Gen Marketers: Ditching Hype for Real Mentorship
Paid social moves fast, but the traditional ways of training the people who run the accounts are broken. Akvile DeFazio, Founder of Akvertise and creator of the Social Ad AKademy,...
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Track #22: Dr. Mansur Khamitov – The Bubble of Optimism: Why Consumers Care Less About Your Brand Than You Think
We love to treat our own brands like they are the center of the universe. But according to Dr. Mansur Khamitov, Assistant Professor of Marketing at the Indiana University Kelley...
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Track #21: Brant Moriarity – Why “Button-Pushing” is Dead: Training the Next Generation of Decision Makers
Every business student who has marched through Indiana University since 1967 knows K201, the legendary Computers in Business course. But the era of simple software shortcuts is officially over. Brant...
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Track #20: Renia Carsillo – Why “No” is a Growth Strategy
In an industry obsessed with the “business of yes,” Renia Carsillo has spent 20 years building a firm based on the power of the right fit. A former Assistant VP...
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Track #19: Dagan Thogerson – Why Being a “Good Hang” is Just As Important As Your Chops
Dagan Thogerson has played over 2,000 shows in his career, including 15 years behind the kit for the legendary indie-rock band Murder by Death. He joins Tom to peel back...
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Track #18: Lindsay McGuire – Why “I’ve Worked Too Hard for This” Is the Wrong Reason to Stay
Lindsay McGuire was a SaaS powerhouse, a director-level “titan” in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss...
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Track #17: Rebecca Fleetwood Hession – Why “Same” Feels “Safe” And How Your Brain Fights Change At Work
Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins...
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Track #16: Noah & Madison – Breaking into Agency Life and the Reality of Your First Marketing Role
What does the first year of a marketing career actually look like? Madison Stiles and Noah Burlingame join Tom to peel back the curtain on the transition from Indiana University...
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Track #15: Araceli Gomez-Aldana – Why You Need to Throw Away Your Career Vision Board
Every afternoon at 3:00 p.m., the clock resets for Araceli Gomez-Aldana. A veteran journalist and reporter at WBEZ, Araceli joins Tom to discuss the “Groundhog Day” reality of the news...
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Track #14: Sophie Hunter – World Number One at Catastrophizing: How to Overthink Everything and Succeed Anyway
Sophie Hunter is the founder of Sorella Creative and a social media strategist who’s worked in fast fashion and now thrives as a freelancer. She joins us to talk about...
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Track #13: Brian Talbot – From Radio Sales to Fractional CMO (The Power of Authenticity)
Brian Talbot’s career is a masterclass in flexibility: from trying to be a “radio god” and selling ad time to becoming a voiceover artist and now a high-level Fractional CMO....
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Track #12: Lisa Levey – Real Housewives, Real Hours, and Finding Stories in the Otherhood
Lisa Levey, a veteran reality TV producer and editor who’s worked on Real Housewives of New Jersey, Bravo shows, and more, joins us to talk about the brutal reality of...
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Track #11: James Grixoni – Everyone is a Marketer, Except When David Lynch is Casting
James Grixoni, a veteran actor and the Deputy Chad you loved on Twin Peaks: The Return, joins us to talk about the brutal necessity of self-marketing in a creative career,...
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Track #10: Susan Wenograd – From Circuit City to Candle Empire, Bad Pitches and Creative Survival
Susan Wenograd has seen it all in paid media, from the Circuit City era to today’s complex digital landscape. As Sr. Director of Paid Media at Mixtape Digital, she’s managed...
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Track #9: Audrey Finney – Navigating the Unseen Challenges in Event Marketing
Audrey Finney ran Hero Conf, a paid media conference, for years before trading digital marketing for Memphis barbecue, craft beer, and Social Cantina. Now she owns 10+ restaurants through Finney...
