The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Episodes
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Track #8: Megan Maguire – Embracing the Chaos in Agency Life and Entrepreneurship
Megan Maguire left a Senior VP gig at a major agency to start her own thing in 2024. “Probably crazy,” she admits. But also? No regrets. We talk about the...
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Track #7: Aaron Levy – Altruism at Work, Killer Employees with Restaurant Experience, and Building Bonds in the Trenches
On this week’s episode, Tom sits down with Aaron Levy to dive into the messy, human side of agency life that nobody talks about at conferences. They explore: Aaron’s career...
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Track #6: Dean Turner: How To Ditch Perfectionism and Build a Massive Following With Consistency
On this week’s episode, Tom and Dean discuss how Dean built his online personal training business, Dean Turner Training, from the ground up, one tweet at a time. They chat...
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Track #5: Kayla Kurtz (Part 2) – How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
(Make sure you start with Part 1!)In this two-part episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching...
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Track #4: Kayla Kurtz (Part 1) – How to Have the Honest Conversation With Your Clients, Your Prospects, and Yourself
In this episode, Tom sits down with Kayla Kurtz, VP of Sales at Forthea, to dive into the wild world of agency pitching and sales war stories. Kayla shares her...
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Track #3: Jeff Perkins – Why Your LinkedIn Profile Shouldn’t Read Like Your Resume
In this episode, Tom sits down with Jeff Perkins, CEO of Soundstripe, to talk about gaming LinkedIn to escape career purgatory. Jeff shares how changing his title from “Marketing Manager”...
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Track #2: Kent Zimmerman – What Your Prospect Is Really Thinking During Your Agency’s Pitch
In this no-holds-barred episode, Kent Zimmerman and Tom Hootman dive deep into the gritty realities of the retail world. From the rise and fall of malls to the chaotic dance...
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Track #1: Jeff Allen – From 12-Year Insider to Day One Outsider
Jeff Allen, CEO at OuterBox, gets real about the messy truth of leadership transitions—the trust you have to rebuild from scratch, the pitches that go sideways in unexpected ways, and...