Brands we've helped grow
Operating system
The Mixtape CRO operating system
Four connected disciplines that turn traffic into qualified business outcomes. A pile of button-color tests doesn't count as a program.
01
Measurement Foundation
Start with data you can trust
We connect analytics, conversion tracking, and CRM data so every test starts with a reliable baseline and measures outcomes the business can trust.
02
Journey diagnosis
Find where intent dies
We map where intent, messaging, experience, and next steps disconnect. The journey reveals what the page hides.
03
Experimentation engine
Evidence becomes prioritized hypotheses
Every test starts from evidence. We turn findings into prioritized hypotheses and controlled experiments.
04
Business validation
Measure what actually matters
We check whether a change created more qualified leads, pipeline, or revenue. A higher conversion rate alone doesn't get rolled out.
Journey
Start with the whole journey
We map the full path from first click to revenue, whether that ends at checkout or a closed deal. We find where intent drops off across ads, landing pages, product pages, carts, forms, and sales handoffs. Fix the journey and the page usually follows.
Ad click to landing page
Product page or form to conversion
Checkout or sales call to revenue
One learning system for paid media and SEO
CRO gives paid search, paid social, and SEO one shared learning system. Every test result feeds back into ad copy, landing pages, and organic content, so the whole funnel gets smarter with each experiment.
RESULTS
Tracks that hit
Real stories from the front lines of B2B marketing
SaaS
3 min read
High traffic, zero pipeline to 187% more qualified leads
SaaS Co. was drowning in visitors but nobody was buying. We rebuilt their funnel from the ground up.
SaaS
4 min read
Invisible in search to page one for 23 keywords
Manufacturing Inc. didn't exist on Google. We gave them a voice their buyers could finally hear.
SaaS
3 min read
Burning cash on ads to a 3.2x ROAS
FinTech Startup was lighting money on fire with bad creative. We stopped the bleed and flipped the switch.
Finding the
right mix
for our clients
Pick a tape. Hear their story.
"The Mixtape team is sharp, responsive, and clearly cares how the account performs. Working with them has been a great experience."
Megan Yunker
Head of Marketing
"Mixtape moves fast. When we've launched new campaigns, creative and assets are ready in days, not weeks. Adding Meta as a new channel has opened up revenue we didn't have before, and the early results have us excited for what's next."
Riana King
Head of E-Commerce / Marketing
"We needed a partner who would learn how our business actually makes money, and Mixtape did. Our paid search now runs around profitability instead of just volume, and we're spending less while online revenue keeps growing. They're also just easy to work with."
Alycia Valentine
Director of Marketing
"Finally, a marketing firm that understands ROI, reporting, and how to link marketing efforts and spending to actual results. They helped us test some new strategies, and the communication throughout was top-notch. This is my top pick for any outsourced marketing needs, and you won't be disappointed!"
Heidi Henderson
CMO & Tax Strategy
FAQs
The questions you ask before you trust someone with your revenue.
Who owns the tests?
You do. We build the roadmap and run the experiments, but every result and every learning belongs to your team. No black boxes.
What tools matter?
We work with your stack. Analytics, heatmaps, session recordings, and your CRM all feed the same operating system. The tool matters less than the discipline.
Do you redesign pages?
Sometimes. But a redesign without a diagnosis is just decoration. We fix the journey first, then change what the evidence says needs changing.
How do you prioritize?
We score every hypothesis on evidence, business impact, effort, and risk, then test what's most likely to change revenue.
What about small traffic?
Small traffic still tells a story. We lean on qualitative research and journey mapping when sample sizes are thin. You learn plenty before the first test runs.
Can you work with our existing agencies?
Yes. We plug into your existing paid media and SEO teams. CRO becomes the shared learning system that makes every channel smarter.
What does success look like?
More qualified leads, pipeline, and revenue. Every change gets validated against business outcomes before it's rolled out.
How often do we talk?
Weekly. You get a clear read on what we tested, what we learned, and what we're testing next. No waiting for a quarterly report.
What if tests fail?
Failed tests still teach us something. We document what did not work and why, then use that evidence to sharpen the next hypothesis. Nothing is wasted.
Why Mixtape Digital?
Senior leadership oversees your CRO program, with the team connected to your paid media and SEO work. Every test result makes the other channels smarter.
