The Marketing B-Sides
The Tracks Nobody Sees, But Every Marketer Should Hear.
This podcast celebrates the hidden gems of marketing insight found across all professions—both within and beyond traditional marketing roles. Just as B-sides on a single contain brilliant tracks that are treasured by true fans, every profession contains marketing wisdom that isn’t obvious at first glance but is incredibly valuable when discovered.
Latest Episodes
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Track #18: Lindsay McGuire – Why “I’ve Worked Too Hard for This” Is the Wrong Reason to Stay
Lindsay McGuire was a SaaS powerhouse, a director-level “titan” in the Indianapolis tech scene. But deep down, she felt a calling back to her community. She joins Tom to discuss...
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Track #17: Rebecca Fleetwood Hession – Why “Same” Feels “Safe” And How Your Brain Fights Change At Work
Rebecca Fleetwood Hession spent 20 years in corporate sales before realizing she was living in a state of constant dysregulation. Now a professional coach marking her 10-year anniversary, she joins...
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Track #16: Noah & Madison – Breaking into Agency Life and the Reality of Your First Marketing Role
What does the first year of a marketing career actually look like? Madison Stiles and Noah Burlingame join Tom to peel back the curtain on the transition from Indiana University...
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Track #15: Araceli Gomez-Aldana – Why You Need to Throw Away Your Career Vision Board
Every afternoon at 3:00 p.m., the clock resets for Araceli Gomez-Aldana. A veteran journalist and reporter at WBEZ, Araceli joins Tom to discuss the “Groundhog Day” reality of the news...
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Track #14: Sophie Hunter – World Number One at Catastrophizing: How to Overthink Everything and Succeed Anyway
Sophie Hunter is the founder of Sorella Creative and a social media strategist who’s worked in fast fashion and now thrives as a freelancer. She joins us to talk about...
