Track #2: Kent Zimmerman – What Your Prospect Is Really Thinking During Your Agency’s Pitch

In this no-holds-barred episode, Kent Zimmerman and Tom Hootman dive deep into the gritty realities of the retail world. From the rise and fall of malls to the chaotic dance with digital transformation, expect candid stories and hard truths. Kent shares his in-house marketer perspective, especially on what makes agency sales pitches stand out or fall flat.