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Liner Notes
News and Notes from Mixtape Digital
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Jan
13
The Controlling Marketer’s Dilemma: When Amazon Automation Outperforms Manual Targeting
Every seasoned marketer has a bit of a “controlling” streak. We like to see every keyword, adjust every bid, and hand pick every...
Dec
19
Why Your Meta Ads Need a Human Filter: Solving the Lead Quality Problem
Meta is a master of self-congratulation. If you look strictly at the Ads Manager dashboard, things often look incredible. The platform shows a...
Dec
09
The CRO Consolidation Strategy: How Less Technical Debt Equals More Conversions
In digital marketing, the pursuit of perfection often leads to fragmentation. We chase optimization by building countless bespoke landing pages, creating complex user...
Nov
04
The Clicks Trap: Why Your Google Ads Bidding Strategy is Killing Your Profit Margin
We’ve all seen the reports. The ad account dashboard lights up with great news: Clicks are up 30%! Cost per click (CPC) is...
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