Liner Notes

News and Notes from Mixtape Digital

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The CRO Consolidation Strategy: How Less Technical Debt Equals More Conversions

The CRO Consolidation Strategy: How Less Technical Debt Equals More Conversions

In digital marketing, the pursuit of perfection often leads to fragmentation. We chase optimization by building countless bespoke landing pages, creating complex user...

The Clicks Trap: Why Your Google Ads Bidding Strategy is Killing Your Profit Margin

The Clicks Trap: Why Your Google Ads Bidding Strategy is Killing Your Profit Margin

We’ve all seen the reports. The ad account dashboard lights up with great news: Clicks are up 30%! Cost per click (CPC) is...

Why Your Marketing Strategy Feels Like It’s Standing Still (And the Framework That Fixes It)

Why Your Marketing Strategy Feels Like It’s Standing Still (And the Framework That Fixes It)

Let’s be brutally honest for a second: most marketing strategies fail not because the tactics are wrong, but because nobody’s actually learning anything....

LinkedIn Isn’t For Direct Sales: Here’s What It’s Actually Good For

LinkedIn Isn’t For Direct Sales: Here’s What It’s Actually Good For

If you’re running paid campaigns on LinkedIn and the results are leaving you frustrated, confused, and broke, you’re not alone. As our Sr....

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