We'd rather run fewer channels well than more at half speed. A new platform gets budget once the current ones have proven out.
Put more budget behind validated creative, CRM audiences, lookalikes, and controlled prospecting.
Save higher-CPM platforms for bigger budgets, longer sales cycles, and higher deal values.
Add sequential creative, frequency controls, and new channels once the core is working.
Creative
Platforms decide who sees your ad largely by what's in the ad. So we treat hooks, formats, and offers as targeting decisions and test them that way. When conversions are too thin for the platform to learn from, we pick a proxy event it can learn from and keep lead quality as the deciding filter.
We rotate creative and refresh audiences before performance decays, so your best customers don't tune you out.
We pause losers fast and scale only proven winners. Budget follows the results.
You see where every dollar went and what it returned, measured against the revenue in your CRM.
Finding the
right mix
for our clients
Pick a tape. Hear their story.
"The Mixtape team is sharp, responsive, and clearly cares how the account performs. Working with them has been a great experience."
Megan Yunker
Head of Marketing
"Mixtape moves fast. When we've launched new campaigns, creative and assets are ready in days, not weeks. Adding Meta as a new channel has opened up revenue we didn't have before, and the early results have us excited for what's next."
Riana King
Head of E-Commerce / Marketing
"Mixtape took the time to really understand our business and how we make money, not just how we drive traffic. Our paid search strategy is now focused on profitability, and we're continuing to see online revenue grow. They truly feel like an extension of our team."
Alycia Valentine
Director of Marketing
"Finally, a marketing firm that understands ROI, reporting, and how to link marketing efforts and spending to actual results. They helped us test some new strategies, and the communication throughout was top-notch. This is my top pick for any outsourced marketing needs, and you won't be disappointed!"
Heidi Henderson
CMO & Tax Strategy
Brands we've helped grow
