Four disciplines. One engine.
Most accounts get a budget and a prayer that the algorithm figures it out. We built a system that turns search intent into revenue you can account for.
Intent architecture
Brand, non-brand, competitor, and use-case searches are separated by role, so each campaign has one job and you can see whether it's doing it.
Measurement integrity
GA4, GTM, and CRM validation before a single dollar scales. We tie spend to results you can measure.
Manual control layer
Regular search-term reviews, aggressive negatives, ongoing copy tests, and landing pages that match the ad. Control comes first, and automation comes in once the data supports it.
Incremental scale
We measure what each campaign actually adds, then scale the campaigns and keywords driving new pipeline or sales, not just credit for demand you’d capture anyway.
Architecture
Every campaign gets one job
Each campaign has a clear role, conversion goal, and budget, so you always know where your money is going and why.
Intent tiers
Four layers, each with a job. Brand protection captures your name without overpaying for demand you already own. Bottom-of-funnel converts people ready to buy. Mid-funnel shapes consideration on comparison and problem searches. Expansion and competitor campaigns test new ground.
Scaling rules
About 70% of spend goes to proven winners, 20% to expansion, and 10% to tests. The split shifts with your account's maturity, demand, and data volume.
Use-case queries
The high-intent long tail. We build campaigns around how customers actually use your product rather than how the platform categorizes it.
Automation guardrails
We start with what’s already working. On new accounts, we build from tightly controlled keywords and expand into broad match and Performance Max as the data supports it, with regular search-term reviews and a senior strategist watching bids, budgets, and lead quality
Week 1
We get access, analyze the data plumbing, and establish a single source of truth for every dollar.
Week 2
We turn findings into hypotheses, stack-rank priorities, and deliver a clear 30/60/90 plan.
Weeks 3-4
Quick wins go live, controlled tests start, and tracking fixes land, without breaking what was already working.
Outcomes
The signal ladder
The platform needs signal to learn. Your business needs proof it becomes revenue. We climb from leading indicators to outcomes and scale only when the signal is clean.
Engaged visit
The leading signal. A real person landed on the page and stayed long enough to matter.
Conversion
A form fill, call, demo request, or purchase. The moment intent turns into action.
Qualified outcome
A lead that fits or a purchase that sticks. We feed these back into bidding through your CRM or offline conversions, so the platform learns what a good customer looks like.
Revenue and LTV
The business truth: revenue, and the long-term value of the customer you won.
Brands we've helped grow
FAQs
Straight answers to the questions we hear most about paid search.
How is Mixtape Digital’s PPC management different?
A senior leader oversees your plan and stays accountable for the results. Your team manages the campaigns. We start with your goals, margins, and sales process, then measure performance against qualified leads, sales, and revenue.
How quickly can you launch or improve our search campaigns?
Timing depends on account access, tracking, and the work your campaigns need. We start by reviewing the account and validating measurement. From there, we prioritize fixes and agree on a launch plan that protects what’s already working.
How do you connect ad spend to leads and revenue?
We validate conversion tracking and connect campaign data with your CRM or ecommerce platform where supported. That helps you see which campaigns generate qualified leads and sales, and where measurement gaps remain.
What budget do we need for paid search?
Your budget depends on search demand, competition, margins, and your growth goals. We review those factors with you and recommend a starting budget with enough room to test and learn.